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Top Search Engines
We studied how search engines work. An integral part of any Internet Marketing or Search Engine Optimization campaign is to know exactly which search engines to target. This section discusses some of the top search engines today. The Google Adsense Recommended Position
Google has increased in popularity tenfold the past several years. They have gone from beta testing to becoming the Internet’s largest index of web pages in a very short time. Their spider affectionately named “Googlebot” crawls the web & provides updates to Google’s index about once a month.
Google.com began as an academic search engine. Google by far has a very good algorithm of ranking pages returned from a result probably one of the main reasons it has become so popular over the years. Google has several methods which determine page rank in returned searches.
Yahoo
Yahoo is one of the oldest web directories & portals on the Internet today & the site went live in August of 1994. Yahoo is 100% human edited directory & provides secondary search results using Google.
Yahoo is also one of the largest traffic generators around as far as web directories & search engines go. Unfortunately however it also one of the most difficult to get listed in unless of course you pay to submit your site. Even if you pay it doesn’t guarantee you will get listed.
Either way if you suggest a URL it “reviewed” by a Yahoo editor & if approved will appear in the next index update.
AltaVista
Many who have access to web logs may have seen a spider named ’scooter’ accessing their pages. Scooter used to be AltaVista’s robot. However since the Feb 2001 site update a newer form of Scooter is now crawling the web. Whichever spider AltaVista uses it one of the largest search engines on the net today next to Google.
It will usually take several months for AltaVista to index your entire site although the past few months scooter hasn’t been deep crawling too well. Unlike Google AltaVista will only crawl & index 1 link deep so it takes a good amount of time to index your site depending on how large your site is.
AltaVista gets most of its results from its own index however they do pull the top 5 results of each search from Overture formerly Goto.
Inktomi
Inktomi’s popularity grew several years ago as they powered the secondary search database that had driven Yahoo. Since then Yahoo as switched to using Google as their secondary search & backend database however Inktomi is just as popular now as they were several years ago if not more so. Their spiders are named “Slurp” & different versions of Slurp crawls the web many different times throughout the month as Inktomi powers many sites search results. There isn’t much more to Inktomi then that. Slurp puts heavy weight on Title & description tags & will rarely deep crawl a site. Slurp usually only spider’s pages that are submitted to its index.
Inktomi provides results to a number of sites. Some of these are America Online MSN Hotbot Looksmart About Goto CNet Geocities NBCi ICQ & many more.
Lycos
Lycos is one of the oldest search engines on the Internet today next to Altavista & Yahoo. Their spider named “T-Rex” crawls the web & provides updates to the Lycos index from time to time. The FAST crawler provides results for Lycos in addition to its own database.
The Lycos crawler does not weigh META tags to heavily instead it relies on its own ranking algorithm to rank pages returned in results. The URL META title text headings & word frequency are just a few of the methods Lycos uses to rank pages. Lycos does support pages with Frame content. However any page that isn’t at least 75 words in content is not indexed.
Excite
Excite has been around the web for many years now. Much more of a portal than just simply a search engine Excite used to be a fairly popular search engine until companies such as Google seemed to have dominated the search engine market. As of recently Excite no longer accepts submissions of URL’s & appears to no longer spider. To get into the Excite search results you need to be either listed with Overture or Inktomi.
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