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Writing an effective press release or news article PPC
Although common practice in the corporate world press releases are an example of an all too often overlooked potential for business growth exposure & traffic generation.
Press releases done correctly can garner the online business significant low cost marketing via interest generated in writers & editors across the globe. These interests can develop into stories features or even a mere mention that can send traffic counters reeling & sales through the roof.
Developing an effective press release is an art form all its own. The content must be creative eye catching & somehow moving to the reader. Though this sounds much like the creation of a successful marketing campaign the idea here is to assemble a final release that communicates ideas & features in a manner that makes the copy of interest to the news-hungry.
One of the most important lessons that you need to learn is that writing media releases is all about developing a persuasive communication within the framework of a traditional news story format.
Editors will quickly trash media releases that make outlandish promotional promises “the best ever,” “everyone wins,” “one-of-a-kind,” “changing humankind forever.” Instead you must think like a reporter. Media releases must follow journalistic style in order to be given any kind of consideration. How do you accomplish this task? Here are some tips:
Collate & organize your facts Free PPC Affiliate Tips
Contrary to what most people think a journalist actually spends the bulk of his time in collating information & facts. When everything is ready it not uncommon for journalists to finish writing the story in just half an hour.
How should we go about collating all the information & facts surrounding a particular event? A simple rule of thumb is to find answers to questions pertaining to the who what when where why or 5 Ws of the event. And we do not stop at just the absolute facts & figures. These must be presented in the right perspective relative to some industry norms trends & statistics. You may have to undertake some researches by going through past industry & newspaper’s reports.
Identify your story’s angle
Now that you have collated all the relevant facts & figures the next step is to identify the “angle” or headline of your story. A good story angle must have the following three attributes
It must be the most important fact in your story.
It must be timely.
It must be unique newsworthy or contrary to industry norms
and trends.
This story angle must be presented in the first paragraph as well as the headline of your press release. Most newspapers employ an “inverted pyramid” format that presents the most important information in the opening paragraph follows by other information that support or develop the key points raised in the first paragraph.
Create a catchy headline
By all means keep your headline short & simple using less than ten words. It should convey the key point raised in your opening paragraph in a light-hearted manner that catches people’s attention & imagination.
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